Profile

Prodrive Training was founded in 1993 by Paul Maaskant. In 2004, Mark Maaskant joined the Prodrive Training board of directors. Prodrive is the No. 1 goal-oriented driving-style training institute in the Netherlands. Our office and modern driving proficiency centre are both located in Lelystad. In addition to training courses held at the driving proficiency centre, Prodrive also provides courses on the public road starting at customers' sites, at home and abroad.

Our core business is made up of goal-oriented driving-style training courses, but Prodrive also operates in the field of product certification training and vehicle import master classes. We provide corporate training courses combining traffic safety with a fun day out and train around 150 people annually on behalf of the KNAF (Royal Dutch Motor Sport Federation) to participate safely and responsibly in circuit racing.

Mission & Vision
Prodrive Training's mission is to reduce the number of traffic accidents by improving its course participants' risk awareness. Together with our clients, we develop goal-oriented training programmes with the following objectives:

• Fewer traffic accidents.
• Fewer damage claims
• Reduced fuel consumption
• Reduced CO2 emissions

Prodrive Training strives to operate in such a way that it is possible to demonstrate a tangible return on the time and money invested. Fewer traffic accidents save unnecessary pain and suffering.

Values

Results:
We strive – together with our contractors – to provide the highest level of service possible.

Honesty:
Prodrive Training is an open, honest and transparent organization for its customers, staff and suppliers alike.

Employees:
Our employees stand squarely behind Prodrive Training's objectives. Our employees are our most valuable asset. Prodrive invests a lot of time and attention into ongoing education and training of its own employees.

Motivation:
Far too many traffic accidents occur on our roads every single day. Our goal is to make a significant contribution toward reducing the number of accidents and reducing CO2 emissions.

Objectives

Environment:
Prodrive's training courses focus to a major degree on fuel efficiency and reduction of CO2 emissions.

Value for Money:
The aim of our driving-style training courses is to allow our customers to tangibly and demonstrably recoup their investment in time and money.

Customer Satisfaction:
We aim for 100% customer satisfaction and always strive to exceed expectations.

Finance:
Prodrive Training is a healthy business. Our goal is to grow annually in terms of both turnover and profit.

Brand Value:
Prodrive Training is motivated on an ongoing basis to prove itself as the No. 1 driving-style training institute in the Netherlands.

Reputation:
We strive to maintain our excellent reputation as a goal-oriented driving-style training institute.